ADIB, S., & GHAZOUANI, K. (2025). Models and Theoretical Approaches on the Concept of Loyalty: An Analysis of Paradigms and Orientations in the Marketing Literature. International Journal of Accounting Finance Auditing Management and Economics, 6(7), 119–136. Consulté à l’adresse https://revue.ijafame.com/index.php/home/article/view/1916