EL MOUTASSIM, Meryem; QMICHCHOU, Mohammed. Exploration de l’utilisation de la gamification dans les stratégies de médias sociaux des marques marocaines. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 4, n. 6-2, p. 370–386, 2023. Disponível em: https://revue.ijafame.com/index.php/home/article/view/1203. Acesso em: 28 oct. 2026.