MELGHAGH, Meriem; OUAHI, Lhoucine. A Content marketing and its impact on consumer purchasing intention: presentation of the results of the quantitative study based on structural equation modeling. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 5, n. 5, p. 453–473, 2024. Disponível em: https://revue.ijafame.com/index.php/home/article/view/1363. Acesso em: 24 oct. 2026.