AYOUBI, Latifa. The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 5, n. 11, p. 425–439, 2024. Disponível em: https://revue.ijafame.com/index.php/home/article/view/1597. Acesso em: 26 oct. 2026.