MOUNAIM, L’houssaine; KNIDIRI, Zakaria; TAMER, Hind. Omnichannel retailing, from the focus on consumer behavior through organizational and retailer impact: A systematic review from a marketing perspective. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 2, n. 4, p. 302–322, 2021. Disponível em: https://revue.ijafame.com/index.php/home/article/view/174. Acesso em: 25 oct. 2026.