ADIB, Samah; GHAZOUANI, Karima. Models and Theoretical Approaches on the Concept of Loyalty: An Analysis of Paradigms and Orientations in the Marketing Literature. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 6, n. 7, p. 119–136, 2025. Disponível em: https://revue.ijafame.com/index.php/home/article/view/1916. Acesso em: 24 oct. 2026.