HASSAR, Rajae; MACHRAFI, Mustapha. La contribution de la digitalisation à l’amélioration de l’expérience client. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 7, n. 1, p. 713–724, 2026. Disponível em: https://revue.ijafame.com/index.php/home/article/view/2193. Acesso em: 23 oct. 2026.