ZAMZAMI, Meryem; AMZILE, Rajaa. Management algorithmique et impact de l’IA sur les processus décisionnels marketing dans la relation client bancaire. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 7, n. 7, p. 110–128, 2026. Disponível em: https://revue.ijafame.com/index.php/home/article/view/2406. Acesso em: 26 oct. 2026.