CHAKROUNI, Nassim; CHERKAOUI, Mounia. When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 7, n. 9, p. 66–93, 2026. Disponível em: https://revue.ijafame.com/index.php/home/article/view/2494. Acesso em: 21 oct. 2026.