EL BAYED, Zineb. L’évolution de l’engagement envers la marque et son impact sur le comportement du consommateur. International Journal of Accounting Finance Auditing Management and Economics, [S. l.], v. 4, n. 4-1, p. 379–394, 2023. Disponível em: https://revue.ijafame.com/index.php/home/article/view/979. Acesso em: 27 oct. 2026.