HMAIDOUCH, I. (2023) « Beyond Conventional Strategies: The Untapped Potential of Entrepreneurial Marketing for Moroccan Companies », International Journal of Accounting Finance Auditing Management and Economics, 4(5-1), p. 334–350. Disponible sur: https://revue.ijafame.com/index.php/home/article/view/1053 (Consulté le: 26 octobre 2026).