AYOUBI, L. (2024) « The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks », International Journal of Accounting Finance Auditing Management and Economics, 5(11), p. 425–439. Disponible sur: https://revue.ijafame.com/index.php/home/article/view/1597 (Consulté le: 27 octobre 2026).