AYOUBI, Latifa. « The Role of Brand Identification in Building Customer Relationships: A Case Study of French Banks ». International Journal of Accounting Finance Auditing Management and Economics 5, no. 11 (novembre 10, 2024): 425–439. Consulté le octobre 26, 2026. https://revue.ijafame.com/index.php/home/article/view/1597.