CHAKROUNI, Nassim, et Mounia CHERKAOUI. « When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels ». International Journal of Accounting Finance Auditing Management and Economics 7, no. 9 (juillet 28, 2026): 66–93. Consulté le octobre 21, 2026. https://revue.ijafame.com/index.php/home/article/view/2494.