HMAIDOUCH I, JAFARI A, EL MESKINE L, CHAKIR A. Beyond Conventional Strategies: The Untapped Potential of Entrepreneurial Marketing for Moroccan Companies. IJAFAME [Internet]. 23 oct. 2023 [cité 27 oct. 2026];4(5-1):334-50. Disponible sur: https://revue.ijafame.com/index.php/home/article/view/1053