CHAKROUNI N, CHERKAOUI M. When Digital Strategy Meets Brand Heritage: Enhancing Financial Performance in Moroccan Luxury Hotels. IJAFAME [Internet]. 28 juill. 2026 [cité 21 oct. 2026];7(9):66-93. Disponible sur: https://revue.ijafame.com/index.php/home/article/view/2494