OUAZZANI TOUHAMI I, AZOUAOUI H. The use of social media by b2b salespeople to enhance social selling: Insights from a qualitative study. IJAFAME [Internet]. 19 juin 2023 [cité 27 oct. 2026];4(3-2):438-50. Disponible sur: https://revue.ijafame.com/index.php/home/article/view/912