Logistics 4.0 in Morocco: Opportunities and challenges for businesses

Abstract

In a globalized and increasingly digitalized context, the implementation of logistics 4.0 is becoming a strategic challenge for Moroccan companies wishing to improve their competitiveness and meet market requirements.

The aim of this study is to examine how Moroccan companies are adapting to the implementation of logistics 4.0, through a qualitative exploratory study. The study is based on semi-directive interviews conducted with logistics experts in Moroccan companies from different sectors. The data collected was analyzed with NVivo software using thematic analysis. The results reveal that although Moroccan companies are beginning to adopt logistics 4.0, they are encountering several obstacles. These include a lack of adequate training, financial constraints limiting investment in new technologies and resistance to change within the organization. However, this transition is seen as essential to improving the competitiveness of Moroccan companies in an increasingly digitized global environment. These findings underline the practical relevance of the study, particularly for Moroccan companies seeking to optimize their logistics processes, overcoming the obstacles to digital transition to reap the full benefits of Logistics 4.0.

Keywords: Logistics 4.0 in Morocco; Logistics evolution ; Logistics 4.0 ; Digital supply chain ; New technologies.

JEL Classification : O14

Paper type: Empirical research.