The Impact of Digital Transformation on the Performance of Moroccan Companies: An Empirical Analysis

Abstract

This study examines the impact of digital transformation on the economic and financial performance of Moroccan companies. It analyzes how digitalization initiatives, such as process digitization, information system integration, and e-commerce, influence key performance indicators, including productivity, profitability, and financial structure.

Data were collected through a structured questionnaire administered to Moroccan companies, and the results were analyzed using appropriate econometric models. The analyses show that high levels of digitalization are associated with a significant improvement in productivity and profitability, although these effects vary depending on the company's size and sector.

This research fills a gap in the literature on the Moroccan context and provides empirical and theoretical contributions. It offers recommendations for public and private decision-makers, highlighting the importance of strategic investments in digital technologies to enhance business competitiveness.

Keywords: Digital transformation, economic performance, Moroccan companies, digitalization, productivity, profitability, financial structure.

JEL Classification : L21

Paper Type : Empirical Research