Resilience of logistics supply chains and the development of innovative entrepreneurship in Morocco

Abstract

This study examines the impact of supply chain resilience on innovative entrepreneurship in Morocco, considering digital transformation and logistics risk management in an increasingly uncertain environment. Using a hypothetico-deductive approach, we conducted a quantitative study on 134 companies in the Tanger-Tetouan region. We employed Structural Equation Modeling (PLS-SEM) using SPSS and SMART PLS software to analyze direct and mediating relationships among four key variables: digital transformation (advanced technologies, process digitization, data management), logistics risk management (identification, assessment, response), supply chain resilience (flexibility, redundancy, recovery speed, sustainability), and innovative entrepreneurship. The findings reveal that logistics risk management plays a crucial mediating role between digital transformation and resilience, emphasizing the importance of strategic adoption of digital technologies and proactive risk management practices to enhance supply chain robustness and competitiveness. Consequently, this contributes to a significant increase in innovative entrepreneurship in Morocco.

Keywords: Digital transformation, risk management, supply chain resilience, supply chain, innovative entrepreneurship, Morocco.

Classification JEL: L26, J20

Paper Type: Empirical Research