The Impact of Telework on Employee Performance: A Case Study of the Telecommunications Sector in Morocco

Abstract

The COVID-19 health crisis has profoundly transformed ways of organizing work, encouraging the widespread adoption of telecommuting worldwide. This paper looks at the impact of teleworking on employee performance in Morocco's major telecommunications companies, namely Maroc Telecom (IAM), Orange and Inwi. A quantitative methodology was adopted through a structured questionnaire administered to a sample of 72 employees from these three companies. The data collected were analyzed using SPSS software, mobilizing descriptive and inferential statistical tools, notably correlation analysis and multiple linear regression.
The results show that teleworking has an overall positive effect on employee performance, particularly in terms of productivity, organizational autonomy and ability to concentrate. The study highlights the crucial importance of certain determining factors: high-performance, reliable IT equipment, a stable Internet connection, and a conducive work environment at home. These elements not only improve the flow of work and the quality of deliverables, but also stimulate motivation, reduce distractions, and facilitate better task organization. What's more, autonomy in the management of working time reinforces individual responsibility and optimizes work organization.
On the managerial front, the article recommends that telecoms companies invest in appropriate technological infrastructures (laptops, collaborative software, IT support), introduce regular technical audits, offer ongoing training in digital tools, and organize weekly follow-up meetings with remote teams. It is also essential to foster management based on trust, open communication and organizational flexibility. Finally, this research contributes to the existing literature by proposing an empirical analysis contextualized to Morocco and to a strategic sector as yet little explored in academic studies of telework.

JEL Classification: M12, M54
Paper type: Empirical research.