Digital Transformation and Employee Well-Being: Toward a Conceptual Framework in the Banking Sector

Authors

  • Farah AJANA National School of Business and Management of Kenitra, Ibn Tofail University, Kenitra, Morocco
  • Hamid AIT LEMQEDDEM National School of Business and Management of Kenitra, Ibn Tofail University, Kenitra, Morocco
  • Mohamed EL ADIB National School of Business and Management of Kenitra, Ibn Tofail University, Kenitra, Morocco

Keywords:

Digital adoption; Workplace well-being; Moroccan banking; Digital transformation; Work conditions

Abstract

This article examines the impact of digital adoption on workplace well-being, focusing on the case of Moroccan banks. Based on a narrative literature review drawing from key theories in technology management and work psychology, a conceptual model is proposed to analyze the factors influencing digital adoption (such as attitude, social influence, facilitating conditions, and compatibility) as well as its direct effects on job characteristics, work environment, organizational climate, recognition, and organizational benevolence. These dimensions are considered essential sources of workplace well-being. The study aims to provide a comprehensive understanding of the organizational dynamics involved in the digitalization of work processes, while also laying the groundwork for future empirical research to test the proposed hypotheses. The expected outcomes are intended to guide managerial practices and human resource policies, helping to maximize the benefits of digital technologies without compromising employees' quality of life. Ultimately, this research seeks to fill an empirical gap regarding digital adoption in the Moroccan banking sector.

JEL Classification: M10, G20,

Paper type: Theoretical Research

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Published

2025-08-09

Issue

Section

Articles