The consumption of live performances: Bibliometric and literature review

Authors

  • Chaimaa KHALLOUK Faculty of Law, Economics and Social Sciences of Souissi, Mohamed V University, Rabat, Morocco
  • Abdellah ECHAOUI Faculty of Law, Economics and Social Sciences of Souissi, Mohamed V University, Rabat, Morocco

Abstract

This article aims to explore the consumption of live performances based on previous research and a bibliometric review. It proposes to establish an inventory of models, movements, public motivations, institutions and systems, as well as marketing operations and strategies mobilized by cultural actors to engage with each other. The study aims to document the current state of knowledge, identify theoretical and practical uncertainties as well as existing gaps, and outline perspectives for future research, in a context marked by social transformations, deep digital and institutional.

 

Keywords : cultural consumption, cultural practice, cultural policy, cultural marketing, live show

Classification JEL : D10 Z10 Z18 Z19

Paper type: Theoretical Research

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Published

2025-10-19

Issue

Vol. 6 No. 11 (2025)

Section

Articles

License

Copyright (c) 2025 Chaimaa KHALLOUK, Abdellah ECHAOUI

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