Artificial intelligence, a performance lever for the financial inclusion of Moroccan university students: State of play and prospects

Abstract

Financial inclusion is now essential to ensure young people's access to financial services and their utilization, which is important for their financial empowerment and financial health. In this context, the advent of artificial intelligence (AI) and technology has opened new opportunities to promote financial inclusion among young people, especially for university students. Thus, our article based on descriptive analysis, studies the level of financial inclusion of Moroccan university students, highlighting its correlation with gender and level of study, through a survey conducted with 244 students. As part of this, our study explores how AI can transform financial learning, reduce barriers to accessing information, and help students navigate the complex landscape of their personal finances. Furthermore, it offers stakeholders the opportunity to reassess their practices and intensify their efforts to adapt to the demands of the 21st century, so that financial inclusion is implemented through both engaging and innovative means.

Classification JEL: A22, G53, O33, D14, I25

Paper type: Empirical Research