Customer satisfaction and its impact on their loyalty: Case of the CHIPPO academy for sport and leisure

Authors

  • Mohamed Nouamane CHALTOUTE Higher School of Technology of Meknes, Moulay Ismail University of Meknes, Morocco
  • Abderrahim RHARIB National School of Business and Management, Hassan II University of Casablanca, Morocco

Keywords:

satisfaction, loyalty, Academy

Abstract

can improve their own academies, no matter how small, having a good youth academy will have a greater impact on the ability of a club to be financially competitive and stay at the top as long as possible. The objective of this work is to investigate how customer satisfaction can impact customer loyalty. This study will focus on the sports aspect of the Youth Academy and its future impact on the CHIPPO FOOTBALL CLUB, highlighting the causes of dissatisfaction of customers who did not renew their registration, which must therefore be regulated like any other issue which will be explained in detail, the measurement of the degree of customer loyalty will also be mentioned and some recommendations, all the results will be useful to demonstrate that customer loyalty is important.

 

Key words: satisfaction, loyalty, Academy.

Classification JEL: L25, M13

Paper type: Empirical research.

 

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Published

2022-12-18

Issue

Vol. 3 No. 6-2 (2022): Empirical Research

Section

Articles

License

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CC-BY-NC-ND.

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