Vol. 6 No. 10 (2025)

Articles

• Artificial intelligence and its impact on consumer engagement

  Oumaima KHAFIF, Bouchra BENNANI

  1-19

  • PDF (Français (France))

• Evolution of Entrepreneurship education research through bibliometric analysis

  Aya SEHMANI, Sara YASSINE

  20-43

  • PDF

• Management control and governance of local and regional authorities: a bibliometric analysis

  Soukayna NOUIDAR, Awatif AISSAOUI

  44-62

  • PDF (Français (France))

• Public–Private Partnerships in Vocational Education and Training: Toward Efficient Governance and Enhanced Performance

  Khaoula JREIFI, Abdelhalim LAKRARSI

  63-81

  • PDF

• Exploring the Digital Transformation of HR: Insights from a Bibliometric Analysis

  Anas LYAMANI, Mohamed ATIK

  82-96

  • PDF

• Bibliometric Literature Review: The Adoption of Artificial Intelligence to Improve Organizational Performance and Reduce the Risk of Failure

  Hafsa Hafsa AZZIOUNI, Kaoutar ROUSSI

  97-118

  • PDF (Français (France))

• Energy Transition and Climate Change in Morocco: Analyzing National Policies and Strategies

  Malika EL OUAHABI

  118-137

  • PDF (Français (France))

• Impact of E-learning adoption on students' performance: A case study of portfolio management course at ENCG-Casablanca

  Hajar MOUATASSIM LAHMINI, Fatima Ezzahra TIBARY

  138-149

  • PDF

• Blockchain and Innovation Ecosystems 4.0: Toward a Conceptual Framework

  Amal TOMAL, Lalla Saadia HAMIDI

  150-162

  • PDF

• Public Lighting in Agadir: From Historical Evolution to Its Role in Building the Smart City

  Hassan BATRICH, Sakina OUARDA ALAOUI

  163-181

  • PDF (Français (France))

• Entrepreneurial Dynamic of Moroccan SMEs: Results of an Empirical study

  Mohamed BENALI

  182-204

  • PDF (Français (France))

• High-performance work practices: Key development factors and analysis of different practices in the literature

  Houssam BAAKIR, Hanane ELLIOUA

  205-227

  • PDF

• The impact of live shows on consumers behavior: systematic and Literature review

  Chaimaa KHALLOUK, Abdellah ECHAOUI

  228-245

  • PDF (Français (France))

• Capital structure and value creation in Cameroonian companies

  Eugène MOHE

  246-276

  • PDF (Français (France))

• The Impact of E-CRM on Banks: A Bibliometric Analysis of Contributions (2004–2025)

  Asma AIT BOUADHAN, Laila OUHNA, Mariem MEKKAOUI ALAOUI

  277-295

  • PDF (Français (France))

• Beyond the Throne: Founder Role Reconfiguration in Family Business Leadership Transitions

  Hiba EL MAJHED, Saad BOUMARETE, Abdellah TAJER

  296-313

  • PDF (Français (France))

• Bank Financing in Moroccan Family-Owned SMEs: Perceptions and Determinants

  Zouhair BOUMLIK, Badia OULHADJ, Olivier COLOT

  314-333

  • PDF (Français (France))

• Digital Recruitment: An Analysis of Emerging Trends and Innovative Practices

  Sara MOUJTAHID, Imane ERRAMLI

  334-350

  • PDF

• The Impact of State Support on Entrepreneurial Engagement : A Multidimensional Analysis

  Hmad OUADDI, Lahcen AIT OUMAZIRH, Merwan AATANY

  351-363

  • PDF

• The Impact of Labour Conflicts on Organisational Performance: Insights from a Literature Review

  Abdellatif BENSOUDA, Hassan EL AISSAOUI

  364-382

  • PDF

• Tax Pressure and Management of Accounting Income in Large Companies in Benin: The Role of the Financing Method

  Tonankpon Désiré Samson DOSSOU, Karima SYLLA DOUCOURE

  383-399

  • PDF (Français (France))

• Perceived behaviour of contact staff and relational loyalty of banking ivorian banking customers

  Adama ILBOUDO, Mamadou Saliou DIALLO, Yachine Paulin N DRI

  400-418

  • PDF (Français (France))

• Displaced commercial risk and the sharing principle in Islamic banks: A critical analysis

  Asma SABBIR, Mbarek AOUFIR

  419-437

  • PDF (Français (France))

• Tax Audit assessment: Setting up Performance Indicators for the Moroccan Tax Authority

  Abderrahman ELGHAZZALI, Jalal AIT OUAKRIM

  438-458

  • PDF (Français (France))

• Contribution of Universities to Entrepreneurial Ecosystems: The Case of Ibn Zohr University

  Hana JAOUHARI, Aaziz OULMOUDNE

  459-476

  • PDF (Français (France))

• Effect of perceptions of HRM practices and perceived organizational justice on the intention to voluntarily leave among managers of civil servant savings and credit cooperatives in Burundi

  Philbert NKURUNZIZA, Prisca NIYUHIRE

  477-494

  • PDF (Français (France))

• Impact of the Public Investment Budget in Renewable Energy on Energy Efficiency in Morocco: An Econometric Approach

  Sidi Moh RACHIDI, Mohamed ELJIM

  495-520

  • PDF (Français (France))

• The impact of credit risk and liquidity risk on banking stability: an applied study in the Moroccan context

  Issam BELKADI, Acho SAMUEL

  521-542

  • PDF (Français (France))

• The Specificities of Risk Management in the Public Establishments and Enterprises (PEEs) Sector in Morocco

  Salim EL MOUATASSIM, Abderrahim OUBRAHIM

  543-559

  • PDF (Français (France))

• The Transformational Role of Artificial Intelligence in Enhancing Internal Audit Practices in the Digital Era

  Omar OUHOUD, Khalid EL OUAFA

  560-578

  • PDF (Français (France))

• Managing intergenerational diversity within companies: Theoretical analysis

  Hafsa ZERAIDI, Adraa ISMAILI

  579-595

  • PDF (Français (France))

• From a Minimal State to Territorial Inequalities: Structural Adjustment Programs and Decentralization in Senegal

  Nanamoudou DIAKITE, Babacar SENE

  596-614

  • PDF (Français (France))

• Effect of organizational citizenship behaviors of frontline staff on customer loyalty: a configurational approach in Ivorian banks

  Amoin Lucie KONAN, Affoué Akpo Sabine BAMBA, Desleu Jacques-Aimé GUEI

  615-631

  • PDF (Français (France))

• Gender social protection and women's labor supply: impact on economic growth and the labor market

  Mame Cheikh Anta SALL

  632-648

  • PDF (Français (France))

• Healthcare Digitalization in Morocco: A Governance Tool for Efficiency and Equity

  Kawtar ZAHIDI

  649-661

  • PDF (Français (France))

• Artificial Intelligence in Port Logistics: A Bibliometric Analysis of Technological Integration and Research Dynamics

  Abdelhafid KHAZZAR, Yassine SEKAKI, Yasser LACHHAB, Said EL-MARZOUKI

  662-679

  • PDF

• Reform of financial control and governance of State Owned Enterprises in Morocco

  Adil BAJJA, Omar HNICHE, Abdelhalim LAKRARSI

  680-699

  • PDF (Français (France))

• Tax Base Erosion and International Tax Optimization: Theoretical Perspectives and Implications for Morocco

  Salma GRINE, Lotfi BENAZZOU

  700-713

  • PDF (Français (France))

• Territorialization within the Framework of Healthcare Regionalization in Morocco

  Kawtar ZAHIDI

  714-724

  • PDF (Français (France))

• Macroeconomic determinants of economic growth in Mauritania: Empirical Study during the period (1991-2020)

  Malainine Mohamed VADEL

  725-736

  • PDF

• Ethics as the foundation of engaged citizenship

  Chaimae QNAIS, Malika AKIOUD

  737-750

  • PDF (Français (France))

• Attempt to understanding the process of transferring accounting knowledge in small businesses in sub-Saharan Africa: the case of Côte d'Ivoire

  Katiénéfoa Seydou TUO, Goli Lucien Zan VAMI BI, Ovaud Evodie Epouse LOHOUROU NADO, Pénidjon Ahmed OUATTARA

  751-765

  • PDF (Français (France))